Bearhug Chief Medical Officer

John Miles joins Bearhug as their Chief Medical Officer.

John joins the team to utilise his extensive 20 years experience from high perfromance sporting environments to provides guidance on product usage, advising on when, how, and why to use specific products for certain pathologies or conditions. Whilst also leading product innovation, leveraging his knowledge and experience to explore different areas within the field.

John has always been a keen sportsman. During his school years he played rugby, rowed and competed in athletics. At University, he pursued a degree in physiotherapy, after he dedicated a couple of years to working in the NHS before relocating to New Zealand.

In New Zealand, he picked up some physio positions with NPC teams, eventually leading them back to a role with the Llanelli Scarlets. Following this, he spent three years working in rugby league at the London Broncos before taking up the of Head of Medical position at Cardiff Rugby. Over the last six years, he's have been employed by the Welsh Rugby Union as the National Squad Physiotherapist and going on the 2021 British & Irish Lions tour. 

During his tenure as Head of Medical at Cardiff Blues, he encountered multiple situations where several players experienced lower limb soft tissue injuries. John trialled the products with players and found them beneficial in managing these injuries and throughout rehabilitation. Notably, one of the players, well-known to Bearhug, Nick Williams, suffered a significant calf injury at the time and Nick states himself that Bearhug helped prolong his playing career. 

John Miles Says

"Bearhug's belief and mission as a brand aligns with my belief in the importance of movement as medicine and maintaining physical activity to stay healthy."